Hanoi Strengthens Tourism Profile with Ao Dai Festival
The Hanoi Ao Dai Festival 2023 will take place in the capital city from October 13-15 with the participation of fashion designers, craft villages, and tourism firms, according to an announcement by the event’s organizer cited by VNA. The festival’s opening ceremony, scheduled for the evening of October 13th at the pedestrian streets around Hoan Kiem Lake in downtown Hanoi , will feature a combination of music, light, and ao dai shows representing the north, central, and southern regions. The festival also aims to preserve and develop the traditional cultural values of Vietnam, particularly the ao dai (Vietnamese traditional long dress). It provides opportunities for Hanoi’s tourism firms to collaborate with ao dai fashion designers and artisans. The festival aims to promote tourism in Vietnam, specifically in Hanoi, and to transform the ao dai from a “cultural ambassador” to a “tourism ambassador” – a quintessential tourism product of Hanoi. As part of the festival, a p...